Privacy Policy

WHO WE ARE

Active Tagging Limited is a manufacturer and supplier of cutting-edge RTLS tracking and security systems for healthcare facilities.

In this privacy notice , 'Active Tagging', 'Xtag Medical and 'we' refer to Active Tagging Limited.

We are the data controller of your personal information.

HOW WE USE YOUR INFORMATION

When you give us your personal data we will explain specifically how we will use it in this privacy notice. The main purposes for which we collect and process the details of customers and website visitors are to provide the service, goods or information that you have requested:

1) to contact you for product demos
2) to provide support and onboarding for our software
3) to gather feedback
4) to enable the best possible online journey and experience

We may use your data to contact you by email (if you have given us your consent or are a business contact), or phone with news and information about Xtag Medical that we feel may be of interest to you. We will not use your personal information in this way if you have opted out, unsubscribed or otherwise indicated that you do not wish to be contacted for such marketing purposes.

COOKIES AND TRACKING

When you visit www.xtag.co.uk, we collect standard internet log information and details of visitor behaviour patterns. We do this to find out, for example, the number of visitors to the various parts of the site, or to compile statistical reports on website activity . We also use similar technologies when sending marketing emails to understand which emails are being read and how customers interact with them. Cookies are bocks of data placed on your computer to collect this information. You can set your browser to not accept cookies and you can remove cookies from your browser. However, in a few cases some of our website features may not function as a result.

We use advertising cookies from third parties to allow us to assess the effectiveness of our adverts, and to optimise our digital advertising. These cookies can affect what you see on third party sites. Advertising cookies remember that you have visited a website and use that information to provide you with advertising which is tailored to your interests. This is often called online behavioural advertising (OBA) and is done by grouping together shared interests based upon web browsing history. It is important to note that at no time do we or our service providers attempt to identify you individually, nor do we create a profile of you, or the pages you have viewed, for the purposes of delivering advertising without given consent to email marketing, and in turn profiling for the purposes of delivering information that is relevant.

WHAT INFORMATION WE COLLECT ABOUT YOU AND HOW

We collect personal information, including name, address, email and contact telephone number, when you register with us, either on our website, or when you complete one of our paper sign up forms. We collect some or all of the same personal information when you: Place an order with us, either over the telephone, in person, or on our website Volunteer this information at an event. Use our website, when information is collected via cookies (see our policy on ‘Use of Cookies’ below). Similarly, if you place an order with us online, or over the phone, we may keep a record of the date and products purchased. This information will be retained for variable periods of time, subject to the nature and format of the data collected.

HOW WE USE THE INFORMATION WE COLLECT

Active Tagging Limited uses your personal data for electronic marketing purposes and occasionally postal mail, to update you on offers, events, products and services which are of interest and relevance to you as an individual. You have the right to opt out of receiving promotional communications at any time by making use of the ‘unsubscribe’ link which appears at the bottom of all of our emails. We also use your personal information to enable any necessary customer service interactions with you, e.g.. changes or issues with any products ordered, to confirm collection details, etc. Very occasionally there is a requirement to trace products we have sold if we identify any issues, in which case subject to your preferred method of communication we would look to call, email, or as a last option post a letter to you.
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CONTACT US

In order to resolve a complaint regarding the Site or to receive further information regarding use of the Site, please contact us at info@xtag.co.uk.