We believe that you have the right to privacy and we take it seriously. We are committed to complying with privacy and data protection law and being transparent about what we are doing with your personal information. Our Privacy Policy tells you exactly how we use your personal information.


We collect personal information, including name, address, email and contact telephone number, when you register with us, either on our website, or when you complete one of our paper sign up forms.

We collect some or all of the same personal information when you:

  • Place an order with us, either over the telephone, in person, or on our website
  • Volunteer this information at an event
  • Use our website, when information is collected via cookies (see our policy on ‘Use of Cookies’ below).

Similarly, if you place an order with us online, or over the phone, we may keep a record of the date and products purchased.

This information will be retained for variable periods of time, subject to the nature and format of the data collected.


XTAG Medical uses your personal data for electronic marketing purposes and occasionally postal mail, to update you on offers, events, products and services which are of interest and relevance to you as an individual.

You have the right to opt out of receiving promotional communications at any time by:

  1. Making use of the ‘unsubscribe’ link which appears at the bottom of all of our emails
  2. Contacting XTAG Medical via our email address, sales@xtag.co.uk

We also use your personal information to enable any necessary customer service interactions with you, eg. changes or issues with any products ordered, to confirm collection details, etc. Very occasionally there is a requirement to trace products we have sold if we identify any issues, in which case subject to your preferred method of communication we would look to call, email, or as a last option post a letter to you.


You have the following rights:

  • The right to ask for a copy of the data that we hold about you
  • The right to request that we delete personal data held on you
  • The right to ask us to update and correct any out of date or incorrect personal data that we hold about you
  • The right to opt out of any marketing communications that we send you

If you wish to exercise any of the above rights, please contact us at sales@xtag.co.uk


The following Privacy Policy is presented by XTAG Medical to inform visitors and customers to our website of our commitment to providing excellent service. By visiting our website and reading the following notice you are accepting and consenting to the conditions described below. We therefore recommend that before submitting your personal information on the website you read this Policy.

The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether expressed or implied, that the content on our site is accurate, complete or up-to-date.


There are various types of different information that we may gather from customers as you use XTAG Medical website. This information helps improve our website and services that we can offer everyone. The information we receive from customers is stored on the website. This personal information is not shared with any third party, however from time to time we may correspond with you with regard to any services or product that may be of interest to you. It is your choice to opt out of receiving marketing information. You can make a request to opt out at any time via e-mail.


You have the right to request a copy of the personal data that is held by XTAG Medical about you (a small fee may apply). Before disclosing the information, proof of identity will be required.


We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit http://www.aboutcookies.org for detailed guidance.

The list below describe the cookies we use on this site and what we use them for. We now ask you for your consent to confirm that you are happy with our use of Cookies. You can set your browser not to accept cookies and the above website tells you how to remove cookies from your browser. Please note that in a few cases some of our website features may not function as a result.

First Party Cookies: These are cookies that are set by this website directly.

GDPR Cookie Pop Up: We use this cookie to track who has already been shown the cookie notice. The cookie has been set never to expire unless there is a change in the privacy policy.

Google Analytics: We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. You can find out more about

Google’s position on privacy as regards its analytics service at http://www.google.com/analytics/learn/privacy.html?rd=2
WordPress: Our websites runs the popular WordPress CMS and cookies are used to store basic data on your interactions with WordPress, and whether you have logged into WordPress. We use a session cookie to remember your log-in for you if you are a registered user and we deem these as being strictly necessary to the working of the website. If these are disabled then various functionality on the site will be broken. More information on session cookies and what they are used for at http://www.allaboutcookies.org/cookies/session-cookies-used-for.html

Third Party Cookies: These are cookies set on your machine by external websites whose services are used on this site. Cookies of this type are the sharing buttons across the site allow visitors to share content onto social networks. Cookies are currently set by LinkedIn, Twitter, Facebook, Google+ and Pinterest. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on this website. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

Cookie Name Cookie Owner Cookie Description
_gat_UA Google Analytics Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.
_gid Google Analytics Used to distinguish users.
_ga Google Analytics Used to distinguish users.
wordpress_test_cookie WordPress WordPress sets this cookie when you navigate to the login page. The cookie is used to check whether your web browser is set to allow, or reject cookies.
wp-settings-time- WordPress WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface
wp-setting- WordPress WordPress also sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface
wordpress_sec WordPress Essential WordPress session management cookies for logged in users.
wordpress_logged_in WordPress After login, wordpress sets the wordpress_logged_in_[hash] cookie, which indicates when you’re logged in, and who you are, for most interface use.
gdpr_popup XTAG This cookie is used to track who has already been shown the notice. The cookie has been set never to expire unless there is a change in the privacy policy.


All data held by XTAG Medical is held on third party servers that are active and backed up exclusively in the EU. Our website is backed up regularly and copies held for 30 days. We take the security of our website very seriously and the servers are protected by industry standard security protocols.


All contact form data is stored on our website and user information is manually deleted by XTAG Medical.


Our privacy statement may be subject to change due to developments in the law so we would encourage you to re-read this from time to time. Any changes to this Policy will be posted on our website.


If after reading the Policy, you have any questions about our Privacy Policy or information we hold about you, please send an e-mail to sales@xtag.co.uk or write to us at:- Active Tagging Limited, Suite 4, West Chevin Business Centre, West Chevin Road, Otley, West Yorkshire, LS21 3HA, United Kingdom Web URL: https://www.xtag.co.uk


This Privacy Policy is effective as of 02 August 2021